It’s quite easy to be super artistic and it’s relatively easy to be really, really pop. There’s this tiny space in the middle that meets that very few ever get to where their song speaks to millions both on the pop side and the artistic side.
It’s difficult to be an artist in the sense that people often confuse self indulgence with artistry. There are a great many people out there who are behaving with immense self indulgence beleiving that it’s art when in fact it’s something that’s highly forgettable and will only resonate for a short time with those who confuse self indulgence with art … where the people who are capable of expressing themselves through a medium and are legitimately artists are few and far between.
Those who are able to marry art with commerce in a way where they’re able to touch people, to resonate with them, and make something that’s enduring? That’s a unicorn.
– Michael Beinhorn – PLAP Interview, 2019.